What We BelieveStrong social impact starts with intention but earns its credibility through alignment, action, and long-term commitment.
This requires grounding decisions in real-world needs, aligning stakeholders around shared priorities, and building initiatives that are both strategic and practical in execution.
Our approach is designed to create clarity, strengthen partnerships, and shape impact that is
credible, sustainable, and built to endure.
The goal is not just to do good, but to build impact that lasts.
Built from Real-World Experience
Purpose With Proof is grounded in over 15 years of experience leading global programs across complex, multi-stakeholder environments for organizations including AstraZeneca, UNICEF, and the Red Cross. From strategy through execution, our work has spanned 80+ countries, aligning teams, partners, and priorities to build initiatives that are both meaningful and operationally grounded.
Where Strategy Meets Execution
We bridge the gap between defining impact and bringing it to life. With experience leading large-scale programs, building governance structures, and aligning cross-functional stakeholders, we bring a practical lens to strategy, ensuring initiatives are actionable, scalable, and designed to hold up in the real world.
Designed for Trust
Impact only matters if it is credible, aligned, and built to endure. We help organizations create the governance, stakeholder alignment, reporting approaches, and strategic foundations needed to strengthen transparency, accountability, and long-term trust.
Drawing on experience supporting ESG and annual reporting efforts aligned to rigorous external standards, we help organizations build impact approaches that not only stand up to scrutiny, but also strengthen reputation, attract strategic partners, and demonstrate leadership within their sector.
A True Partnership Approach
We work as an extension of your team, bringing both strategic perspective and hands-on execution. Whether building from the ground up or strengthening existing efforts, we meet organizations where they are, focused on creating work that is clear, credible, and built for long-term impact.
Meet Our FounderCourtney Sunna is a seasoned global impact executive with 15+ years of experience leading enterprise-wide social impact, sustainability, and philanthropy programs across the corporate and nonprofit sectors. Most recently, she served as a Consultant and progressed to Global Director at AstraZeneca, where she led the company’s Global Community Investment portfolio across 80+ countries, overseeing the company’s global charitable fund, including all financial giving, medicine donation, in-kind donations, employee volunteering, and strategic partnerships tied to multi-million dollar annual investments and engaging more than 8,000 employee volunteers worldwide.
During her time at AstraZeneca, Courtney led development of the company’s 2025–2030 global giving strategy, managed its U.S. rare disease charitable foundation, built an industry leading global medicine donation program from the ground up (leading to over $40m in donations in its pilot year), managed governance and reporting efforts across >150 employees in all countries, led audited external ESG reporting for more than $3 billion in annual donations, and spearheaded the strategy that secured a new investment of more than $35 million toward health equity initiatives. She has led award-winning partnerships with organizations including UN Agencies and the Red Cross, aligning cross-functional stakeholders, NGOs, and external partners — from small, community-based projects to large-scale global health and humanitarian initiatives recognized by ministries of health and international partners worldwide.
She holds an MBA (Università di Pisa), a Bachelor of Business Administration (Honors, Finance, University of Central Florida), a Certificate in Disruptive Strategy from Harvard Business School HBX, and is a Certified Strategy Consultant (University of the West of England).
Beyond her corporate roles, Courtney is widely recognized as a social impact advisor and thought leader. She has served on several international boards and committees, including the Board of Directors of the World Humanitarian Forum and Partnership for Quality Medical Donations (PQMD), where she also served as Chair of the Guidelines Committee, and has co-authored publications on impact reporting, health equity, human rights, and global medical donations. She has spoken at forums ranging from the United Nations General Assembly to UNICEF’s Executive Board Annual Session, and is an International Monetary Fund (IMF) Fellow, a One Young World Ambassador, and a ‘40 Under 40’ recipient.
Over the course of her career, Courtney’s work has contributed to more than 15 industry and organizational awards related to sustainability, health equity, diversity & inclusion, compliance, and corporate responsibility, including recognition from Reuters, Access to Medicines Index (AtMI) and other leading industry organizations. Her work has also been featured at global forums including the United Nations General Assembly (UNGA), the World Health Assembly (WHA) the World Economic Forum (WEF), and the United Nations Climate Change Conference (COP). She has also personally supported several youth leadership and advocacy initiatives aimed at strengthening the role and capacity of young leaders within their communities and countries.
Today, Courtney is the Founder of Purpose with Proof and also serves as Principal Consultant at Matz & Roeder Consulting, where she helps organizations define impact strategies, shape cross-sector partnerships and initiatives, and activate programs that are credible, scalable, and built for long-term impact. She works closely with clients to align strategy, governance, stakeholder engagement, and implementation in ways that strengthen trust, demonstrate leadership, and create meaningful, lasting outcomes.
A native of New Jersey, Courtney has lived and worked across North America, Europe, the Middle East and Australia, experiences that continue to shape her perspective on global challenges, cultural nuance, and the importance of locally grounded solutions. She now lives in the Greenville, South Carolina area with her husband, two children, and their bouncy dog named Moose, balancing global impact work with a deep appreciation for family, adventure, and life outdoors.
Connect On...“In today’s environment, organizations are under growing pressure to create impact that is clear, credible, and grounded in real-world needs, while navigating increasing complexity across stakeholders, funding, reporting, and implementation.
Purpose with Proof was created to help organizations move from fragmented efforts to aligned action, bringing together strategy, partnerships, governance, and execution to shape impact that builds trust, strengthens leadership, and creates meaningful outcomes that last.”
Let’s start the conversation
Every organization’s approach to impact is different. Whether you’re refining your approach or building from the ground up, we’ll meet you where you are. Reach out to explore how we can work together.